BIC Cannabis is primarily associated with a line of cannabis-related products, including lighters, which are popular in many dispensaries. These products are designed with the convenience and needs of cannabis consumers in mind. Although BIC is renowned for its iconic lighters, which are widely available across various stores and dispensaries, some listings also show BIC under cannabis branding sections, often due to their partnership with dispensaries for accessory sales. These dispensaries sell BIC lighters specifically tailored to cannabis users, featuring options like EZ Reach models that enhance safety and ease of use for lighting cannabis products​.